Nature's Way is one of the few original United States health food industry pioneers still in operation. The company has been in business since 1969, founded by Tom Murdock as an extension of his personal quest to help his gravely ill wife. Fresh out of conventional options, he turned to the Native American knowledge of the plants in the Arizona desert. A few years after the Murdock family's discovery of traditional Native American herbalism, word had spread among friends, family, and the Southwestern US community, and thus the Nature's Way company was started. Nature's Way of today is a full line vitamin and supplement manufacturer with a state-of-the-art pharmaceutically licensed facility at the base of the Wasatch Mountains in scenic Springville, Utah.